The Dubai Department of Economy and Tourism (DET) has announced that it has signed a cooperation agreement with Emaar Hospitality Group.

According to Amac News: The announcement (DET) states that this agreement was signed in order to create a better global hosting process and provide unique services to guests.
According to the announcement, the purpose of signing this agreement is to increase marketing and promotional efforts, develop tourism products and experiences, and provide training and capacity building.
One of the key areas of focus is based on the marketing and advertising agreement between DET and Emaar Hospitality Group.
The agreement will create and implement innovative strategies that highlight Dubai's unique attractions and experiences.
This partnership will showcase Dubai as a must-visit destination and increase the city's global profile.
The partnership will also focus on developing new tourism products and experiences that cater to the diverse interests of visitors.
After achieving a record 17.15 million international overnight visitors in 2023, the growth of Dubai's tourism industry has maintained its momentum through 2024.
Dubai welcomed 10.62 million international overnight visitors from January to July 2024, an 8% increase over the 9.83 million inbound tourists in the same period in 2023.
The UAE hotel sector has also continued to perform well in the first seven months of the year in all hotel indicators, including the occupancy rate of 77.1%, which is among the highest in the world.
Total available rooms in Dubai reached 151,417 rooms by the end of July 2024, compared to 148,711 rooms in July 2023, with the number of rooms available in Dubai reaching 825 units, up from 813 rooms at the same point last year.