Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, ordered the allocation of a budget worth 150 million dirhams to support content producers.

According to Amac: Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, in the second round of the 1 Billion Followers Summit held by the New Media Academy in Dubai, ordered the allocation of a budget worth 150 million. issued dirhams to support content producers.

He also ordered that a permanent headquarters be established to support influencers throughout the year.
Sheikh Mohammed emphasized the importance of content production as a tool that conveys the story of the United Arab Emirates to the world and a window to its traditions, cultural achievements and creativity of its new generations.

He pointed out that the media are the real mirror of societies and people's ideals and should be in sync with the knowledge, sciences and technologies of the world and establish their role as a window to our national and cultural achievements.

He goes on to add that by continuously investing in creative talent who write new inspiring stories, he will contribute to the UAE's influential media presence on the world stage as influential media reflect the past and inspire the future.

  The 1 Billion Followers Summit was held at the Future Museum and Emirates Towers, featuring over 3,000 influencers and content creators and 195 speakers from 95 countries.