According to Amac News, the event's organizers, the Malaysia External Trade Development Corporation (MATRADE), aim to achieve export sales worth USD 250 million during this three-day exhibition.
MATRADE has also organized an International Sourcing Programme (INSP) involving 120 buyers from around the world, including those identified by MATRADE offices in Dubai, Doha, and Jeddah.
Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE, stated that Dubai’s strategic location in the Middle East provides excellent access to major cities in the region.
It has been reported that a total of 125 Malaysian companies will participate in MIHAS@Dubai, showcasing their products and services in sectors such as food and beverages, beauty, agriculture and environment, Muslim-friendly travel, franchises, Islamic finance, and halal logistics.