According to Amac News: During this global gathering, Saif Mohammed Al Midfa, CEO of Expo Sharjah and board member of UFI, engaged in discussions with members from around the world, highlighting revenue growth, expansion of activities, and the strategic integration of advanced technologies such as artificial intelligence into exhibitions.
Al Midfa noted that Expo Sharjah's participation in the UFI Global Congress stems from the Centre's commitment to adopting best practices in the global conference and exhibition industry, underscoring the importance of this sector as a key driver of economic growth and diversification.
He outlined the Centre's objectives, which include strengthening connections with industry leaders, exploring opportunities to enhance services and infrastructure in line with global standards, and reinforcing the industry's role in promoting sustainability.
Al Midfa emphasized that innovation is a fundamental pillar for success in the exhibition industry. He highlighted Expo Sharjah's strategic focus on embracing new trends and collaborating with industry leaders to refine practices.
Expo Sharjah continuously leverages advanced technologies to improve event management and deliver value-added services, welcoming over 2.5 million visitors and thousands of companies and exhibitors from diverse international markets each year.
The 91st UFI Global Congress reported significant increases in its revenues, along with expanded operational activities and a growing number of exhibitions and conferences hosted by its members worldwide.