According to Amac News: The purpose of this award is to encourage creativity and maintain high standards in all media fields, motivate media professionals and promote Arabic digital content, and support content producers.
Rashid Abdullah Al-Abad, director of Shams, said that this award is designed to inspire content creators to present their works in attractive and innovative ways that align with contemporary digital trends.
According to him, this award emphasizes the importance of meaningful and positive content that inspires future generations and fosters cultural dialogue.
Through this initiative, Shams seeks to create a platform that will help develop the Arabic content industry and increase creativity and social impact in the media space.
The award includes several categories: Best Short Film, Best Commercial Video, Best Arabic Podcast and Best Social Media Content Creator. The deadline for submitting applications is January 10, 2025
The application and evaluation process will be based on specific requirements and standards that participants must meet, and will utilize established national and global practices regarding evaluation criteria, eligibility, and evaluation procedures.