According to Amac News: Launched by the Federal Youth Authority, ‘Emirati Zone’ is one of the key projects in the first phase of the ‘National Youth Agenda 2031’, according to DXB.
The project aims to introduce Emirati youth as regional and global role models and expand their access to international markets.
The center benefits from high passenger traffic and is estimated to receive between six and seven million guests annually.
According to DXB, the ‘Emirati Zone’ space provides a platform for setting up small and medium-sized enterprises (SMEs) in high-growth sectors. The center also offers specialized training programs focusing on effective management and increasing competitiveness in local and international markets.
The opening of the ‘Emirati Zone’ includes four key projects: Amadal, which focuses on creating products with a taste of home; Mira Farms, a social enterprise that helps empower underprivileged communities, especially women farmers, and provides access to global markets for their natural products; Nuwa, which celebrates the Emirati agricultural heritage and uses local ingredients to produce world-class quality products; and From the Arab, a luxury home fragrance brand that introduces Arabian fragrances to modern homes globally.