AMAC - CEO of X: UAE is at the forefront of innovation

In a session entitled "2025 Top Trends in X" held at the third edition of the "1 Billion Followers" Summit, Antoine Kaironi, CEO of X in the MENA region, reviewed the trends Shapeshifter looks at the creator economy in X in 2025.

According to Amac News: Based on the Emirati media, Kaironi also shared his views on the evolution of this platform and strategies for attracting audiences, creating connections. Share deeper, monetize businesses and stay ahead in a dynamic digital space.
The meeting was held during the third edition of the 1 Billion Followers Summit, which the UAE calls the world's largest content creator economy event.
Organized by the UAE State Media Office, the meeting will be held from 11 to 13 January 2025 at the Emirates Towers, Dubai International Financial Center (DIFC) and the Museum. The Future in Dubai will be hosted under the theme 'Content for Good' and will bring together over 15,000 content creators, over 420 speakers and 125 CEOs and global experts. brings
Antoine Caironi pointed to the UAE's investment in the digital economy and said: "The UAE is at the forefront of innovation." He explained that he lived in the UAE for 10 years and witnessed this issue first hand.
Reflecting on the top trends of 2025, Caironi also noted that three main categories will dominate conversations at X: sports, fashion and gaming.
He also pointed out that more than two trillion global impressions will be related to games in 2024, with four million impressions recorded every minute. He outlined two main ways X could be used to engage with audiences in 2025: new game releases and live streaming.
Kaironi also shared the various tools creators can use to promote their content and increase their reach in 2025. He said: "One of the most exciting innovations we've introduced is Grok, the AI assistant built into X. This tool can generate ideas for content. to give you, analyze industry trends, analyze your audience and check the accuracy of information."
It should be mentioned that in this meeting, Rashid bin Hamid Al Nuaimi, head of Ajman Municipality and Planning Department; Maryam Al Hammadi, Minister of State and Secretary General of the UAE Cabinet; Saeed Al-Attar, Deputy Minister of Cabinet Affairs for Strategic Projects and Head of the UAE State Media Office; Khalfan Belul, Managing Director of Future Dubai Foundation; And Alia Al Hammadi, Vice President of the UAE State Media Office and CEO of the 1 Billion Followers meeting were also present.