According to Amac News: The value of the e&, which was previously branded "Etsalat", increased eightfold compared to last year, reaching a historical value of 15.3 billion dollars.
The significant increase in the value of the e& brand portfolio and its investment value in the 2025 report is due to the growth of investments and the portfolio of more than 20 billion dollars, which includes PTCL (Pakistan), Mobile (Saudi Arabia) and the purchase of a controlling share (50% plus one share Economic) is in service and infrastructure companies of PPF Telecom group.
Additionally, this growth has been boosted by the integration of Etisalat's historic brand and e&'s 13% annual organic growth on a cumulative basis. e& has also received a score of 84.6 out of 100 in the Brand Strength Index (BSI) with a AAA rating.
The e& brand, introduced as part of the group's strategic transformation, represents a forward-looking vision that goes beyond traditional telecommunications. Relatively young, the brand has quickly established itself as a technology powerhouse, comprising five distinct business divisions that drive its growth and innovation.
Last year's Brand Finance Global 500 ranked both e& Brands and "Connections by e&", the latter of which has now been fully integrated into e&, dramatically increasing the position and overall value of the brand portfolio in these rankings. which has increased by 700% compared to the previous year.
Focused on empowering individuals, businesses and communities in 38 countries, e& has created a powerful ecosystem that helps inspire growth, facilitate innovation and create opportunities for a brighter, more connected future.
e& is also ranked among the 10 most valuable telecom brands globally by the Global 500 Brand 2025 report. The company has been consistently recognized in its home market and was named the most valuable brand in the UAE by Kantar BrandZ in November 2024.
The Global 500 2025 report also named Hatem Dodidar as "Telecom Guardian of the Year" for the third year in a row. In the 2025 ranking, he achieved an overall position of 39 and reached the first position in the telecommunications sector.