According to Amac News: This event, which will be held from January 23rd to 26th in Al Mamsha, located in the commercial area, will showcase 25 Emirati small and medium businesses (SMEs) that are members of this foundation.
Fatemeh Al Ali, interim CEO of Ruwad, said the foundation is committed to fostering a dynamic entrepreneurial ecosystem in Sharjah. He added that through social and promotional initiatives, Ruwad aims to introduce important national projects founded and managed by Emirati entrepreneurs.
Al-Ali described the Ruwad Pop-Up Festival as a unique initiative that helps foundation members to provide subsidized spaces to showcase their products and services in various sectors.
This festival seeks to increase sales, improve revenues and strengthen the competition of these projects in the market. It also offers opportunities for networking and collaboration between participating businesses.
The festival includes 25 projects from different sectors, including nine projects in the food industry, two projects in entertainment and 14 commercial projects in various fields.