According to Amac News: At the festival, Australian internet star Brooke Bellamy captivated the audience with a session titled “How I Became the Most Popular Baker on the Internet.”
Brooke, founder of Brooki Bakehouse, stressed the importance of engaging content and authenticity in digital marketing. “It’s not just about selling cakes; it’s about sharing my life,” she said, highlighting how authentic connections and creative storytelling have facilitated the growth of her business.
Meanwhile, the “Business Tax 101” workshop, hosted by Sahil Sharma and Simon Zater of Andersen Tax, shed light on the changing tax landscape in the UAE.
The session covered Value Added Tax (VAT), corporate tax and compliance requirements, and introduced tax as a strategic lever for businesses.
Practical insights on VAT provisions, exemptions and cross-border transactions were highlighted, and startups were urged to benefit from up-to-date information and seek expert advice for optimal tax management.
Also, on the first day of the festival, innovator Nikki Skin, in a speech on “Social Intelligence in the Age of AI”, stressed the importance of emotional and communication skills as key factors for entrepreneurial success.
Skin warned against relying too much on human responses such as AI, and urged attendees to maintain a balance between integrating technology and human interaction strategies. Her session emphasized the importance of body language, storytelling and interpersonal skills in building meaningful professional relationships.
The SEF 2025 Festival continues to serve as a beacon of innovation and entrepreneurship, providing an environment where ideas flourish and businesses thrive.