According to Amac News, the DCCPFT announced that these measures were implemented in coordination with the UAE Ministry of Economy (MoEc) and the Digital Government and Telecommunications Regulatory Authority (TDRA) and are in accordance with Cabinet Decision No. 56 of 2024 on the Regulation of Telemarketing Practices and Cabinet Decision No. 57 of 2024 on Violations and Administrative Fines for Actions that Contravene the Provisions of Decision No. 56.
These regulations will help reduce unsolicited telemarketing calls and ensure consumer convenience and protect their privacy.
Since the implementation of these decisions in August 2024, the DCCPFT has issued initial warnings to 174 companies in Dubai to ensure they are compliant. Subsequently, fines of AED 50,000 have been imposed on 159 companies that failed to comply with these regulations.
This approach by the DCCPFT is in line with the objectives of the Dubai Economic Plan, D33, which aims to double the size of Dubai’s economy by 2033 and strengthen Dubai’s position as a leading global destination for business and leisure.
By reducing disruptive market practices, the DCCPFT is committed to creating a fair and competitive environment that enhances economic stability and consumer protection.
The regulations are applicable to all licensed companies in the UAE, including companies operating in free zones that market their products and services via telephone calls.
Under these decisions, companies cannot call consumers whose numbers are on a “do not call list.” This list is managed by the Telecommunications and Digital Government Regulatory Authority (TDRA). Calls must only be made between 09:00 and 18:00, meaning companies cannot call customers outside of these hours. Also, if the call is being recorded, the company must inform the consumer at the beginning of the call.