Ahead of Arabian Travel Bazaar 2023, the Ministry of Culture and Tourism - Abu Dhabi has announced new performance targets for Abu Dhabi, which include plans to attract more than 24 million visitors to the emirate by the end of 2023.

Saud Abdulaziz Al Hassani, Deputy Minister of Culture and Tourism - Abu Dhabi, confirmed an ambitious new chapter for the UAE's tourism sector. Economic growth is set to boost Abu Dhabi's agriculture in 2022, as hotel occupancy rates and other indicators show the sector's revival is well underway. The UAE had a total of 18 million visitors, representing a 13% increase over last year, while Arab restaurants scored 70%, beating the average score of 67%.

The emirate welcomed visitors from all over the world, and the largest number of international visitors were from India, the Kingdom of Saudi Arabia, the United Kingdom, and the United States, respectively. The improved domestic and international market performance can be attributed to increased destination awareness and consideration of an increasing range of sports and entertainment events in Abu Dhabi, as well as trade events and road shows.

Saud Abdulaziz Al Hasani, Deputy Minister of Culture and Tourism - Abu Dhabi: "Our ambitious target of welcoming 24 million visitors by the end of 2023 is based on last year's healthy growth. This encouraging performance was achieved with strong participation and providing memorable travel experiences. and business throughout the year, supported by an integrated ecosystem of best-in-class services, infrastructure, and impactful marketing. In Abu Dhabi, we are demonstrating the power of partnership across the tourism sector and the fact that together we can thrive.

Saleh Mohammad Al Jazi, Director General of Tourism of the Ministry of Culture and Tourism - Abu Dhabi, said about the new goals: "The successes we have achieved can be further searched for." 2023 by further strengthening our successful strategy to create and deliver unique experiences to enjoy everything and a variety of annual events for visitors in collaboration with our global IP partners. This industry is complemented by the MICE industry, which continues to grow. to leading locations, hotels, and support facilities in the United Arab Emirates.