In a session entitled "2025 Top Trends in X" held at the third edition of the "1 Billion Followers" Summit, Antoine Kaironi, CEO of X in the MENA region, reviewed the trends Shapeshifter looks at the creator economy in X in 2025.

Dubai Electricity and Water Company (DEWA) won two awards at the 2024 International Innovation Awards, organized by Enterprise Asia. These awards are given to outstanding organizations in the areas of innovative services, entrepreneurship, sustainability and promoting a culture of innovation.

Khalifa Economic Zones Abu Dhabi (KEZAD Group) and Emtelle (the largest operator of integrated and targeted economic zones) announced that Emtelle has opened a $50 million innovation center and manufacturing facility at KEZAD.