The Dubai Destinations 2024 summer campaign has ended

According to Amac News: In the announcement of the Dubai brand, it is stated that this campaign was held in order to make Dubai a unique destination in all seasons of the year and to promote the city as a top global summer destination.
Shaima Al Suwaidi, Dubai Brand Manager, said the summer phase of the Dubai Destinations 2024 campaign brilliantly captured the essence of Dubai's diverse and exciting experiences, furthering its position as a leading global destination.
According to him, this year's campaign achieved significant engagement from local and global audiences with engaging content shared across multiple platforms and inspired millions to explore the diverse offerings of Dubai's summer destination.
He added that the campaign's overwhelming response, with tremendous public engagement and more than 20 million video views across social media platforms, including Instagram, YouTube, Tik Tok, Facebook and X, demonstrates the campaign's success in showcasing Dubai's multifaceted appeal.
More than 3,000 pieces of content were also shared across digital channels, demonstrating the campaign's widespread impact.
This phase of the campaign showcases a wide range of city attractions that appeal to people of all ages and backgrounds.
During the campaign, Brand Dubai released four interactive bilingual guides designed to help people discover the many attractions and hidden gems in the emirate.
In addition, the campaign prominently highlighted unique home businesses from the Proudly from Dubai network, an initiative launched by Brand Dubai to showcase the success stories of businesses born and launched in Dubai. put
As a destination, Dubai welcomed 9.31 million international overnight visitors from January to June 2024, a 9% increase over the 8.55 million tourists in the first half of 2023.
Choice Awards this January, making it the first city to achieve this unique honor. Also, in the first half of the year, Dubai was announced as the top destination in the Middle East by the World Travel Awards.