TAQA launches new brand identity

According to Amac News: The announcement of the company states that this move is a turning point in the development and growth of TAQA and is the basis of the company's strategy to grow through the provision of integrated electricity and water services in the UAE and internationally.
TAQA's activities cover the entire utility value chain, including generation, transmission, distribution, water solutions and energy services.
TAQA announced that Abu Dhabi Distribution Company (ADDC) and Al Ain Distribution Company (AADC) will come under a new brand name and serve customers across the Emirate of Abu Dhabi as a single entity.
According to the announcement, the new brand name will be TAQA Distribution.
The move brings scale to TAQA's customer business and enables it to further develop its customer service, develop new products and services, and pursue opportunities for further growth in the UAE and internationally. be
TAQA will rebrand its wholly owned operating companies. Abu Dhabi Transmission and Dispatch Company (TRANSCO) will become TAQA Transmission, which leads the operation and development of domestic and international electricity and water transmission infrastructure.
Sustainable Water Solutions Holdings (SWS Holdings) will be rebranded as TAQA Water Solutions and will lead the operations of wastewater treatment and recycled water production facilities in Abu Dhabi.
Abu Dhabi Energy Services (ADES) will become TAQA Energy Services, which facilitates demand optimization and provides energy management solutions.
This new brand structure is expected to significantly increase awareness and understanding of the scale and breadth of TAQA's beneficial operations, supporting the next phase of the company's growth ambitions and strengthening its position as the UAE's national champion.
He added that these changes in the brands of the operating companies are a major boost to the awareness and understanding of the scale and scope of TAQA's role in Abu Dhabi and the scope of its activities as one of the largest integrated companies in the EMEA region and the national champion of the UAE.
Moving into 2025, the rebrand will enable TAQA's market-leading businesses to continue to focus on building digital and advanced technology capabilities and strengthening their strategic partnerships to support TAQA's long-term growth in line with performance records. develop themselves.