Abu Dhabi National Oil Company (ADNOC) has retained its position as the UAE's most valuable brand for a remarkable seventh consecutive year, according to a new report by Brand Finance, a brand valuation consultancy.
Publish dateTuesday 21 January 2025 - 16:27
According to Amac News: Based on the Brand Finance report, the value of the ADNOC brand in 2025 has increased by 25% compared to last year and reached 18.9 billion dollars, which has grown by more than 300% since 2017, making it the second most valuable brand in the Middle East.
ADNOC also climbed two places to become the sixth most valuable global brand in the oil and gas industry, surpassing international giants such as TotalEnergies and bp.
Globally, ADNOC has climbed 23 places to rank 105 out of 128 in 2024. The brand is also recognized as the strongest brand in the UAE and the fifth strongest globally in the oil and gas industry due to its performance in decarbonisation, AI innovations and diversified international growth.
ADNOC is recognized as the strongest B2C brand in the UAE based on consumer sentiment, and its brand strength score has reached 81.9 points using Brand Finance's methodology, maintaining its 'AAA-' rating for the second year in a row.
According to the Brand Finance report, brand value means the net economic benefit that the brand owner can obtain by licensing the brand in the open market, and this value is determined through various factors, including investment in marketing, stakeholder credibility, and business performance.
ADNOC also climbed two places to become the sixth most valuable global brand in the oil and gas industry, surpassing international giants such as TotalEnergies and bp.
Globally, ADNOC has climbed 23 places to rank 105 out of 128 in 2024. The brand is also recognized as the strongest brand in the UAE and the fifth strongest globally in the oil and gas industry due to its performance in decarbonisation, AI innovations and diversified international growth.
ADNOC is recognized as the strongest B2C brand in the UAE based on consumer sentiment, and its brand strength score has reached 81.9 points using Brand Finance's methodology, maintaining its 'AAA-' rating for the second year in a row.
According to the Brand Finance report, brand value means the net economic benefit that the brand owner can obtain by licensing the brand in the open market, and this value is determined through various factors, including investment in marketing, stakeholder credibility, and business performance.
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Source : news agency wam
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