Halo AI, the transformative collaboration between brands and content creators based in Saudi Arabia, announced that it has closed $6 million in funding.
Publish dateTuesday 14 January 2025 - 18:48
According to Amac News: This funding round was led by Saudi-based Raed Ventures and UAE-based Shorooq and included strategic investors including former C-level executives from Snapchat, leaders from Microsoft and Airbnb, and top executives from Amazon and pioneering investors in the gaming industry. It was a video.
The announcement was made as part of the 1 Billion Followers Summit's "1 Billion Suggestions" contest and underscores Halo AI's mission to create effective and scalable collaborations between brands and creators.
The investment will help Halo AI expand globally, and after its successful launch in Saudi Arabia, it has immediate plans to enter Dubai and Kuwait, followed by rapid expansion in the Middle East and North Africa region, Europe and North America.
Developed by veterans from AWS, Meta and Snapchat, Halo AI's advanced AI capabilities have already secured partnerships with prominent brands such as Kitopi, ToYou, 1/2M and Syarah.
Advanced AI technology Halo AI has achieved significant results in the first few months of its operation and has established the company as a leader in this field.
Using Halo AI, brands enjoy a 97% campaign completion rate, well above the industry average of 65%, and can go live in just 48 hours. For creators, the platform guarantees payments within 72 hours, which is unprecedented in the region.
"After decades of building ad products on Meta and Snapchat, we realized that traditional approaches couldn't solve fundamental inefficiencies in creator marketing," said Vito Strukov, co-founder and CEO of Halo AI. Unlike traditional automated tools, our AI actively thinks, learns and adapts to the unique needs of each brand and understands what makes creators successful, resulting in an 85% reduction in manual work and performance metrics that It significantly exceeds industry standards.”
On the other hand, Tina Daher, director at Shorooq, said: "The creator economy represents one of the most dynamic and transformative opportunities of our time."
The announcement was made as part of the 1 Billion Followers Summit's "1 Billion Suggestions" contest and underscores Halo AI's mission to create effective and scalable collaborations between brands and creators.
The investment will help Halo AI expand globally, and after its successful launch in Saudi Arabia, it has immediate plans to enter Dubai and Kuwait, followed by rapid expansion in the Middle East and North Africa region, Europe and North America.
Developed by veterans from AWS, Meta and Snapchat, Halo AI's advanced AI capabilities have already secured partnerships with prominent brands such as Kitopi, ToYou, 1/2M and Syarah.
Advanced AI technology Halo AI has achieved significant results in the first few months of its operation and has established the company as a leader in this field.
Using Halo AI, brands enjoy a 97% campaign completion rate, well above the industry average of 65%, and can go live in just 48 hours. For creators, the platform guarantees payments within 72 hours, which is unprecedented in the region.
"After decades of building ad products on Meta and Snapchat, we realized that traditional approaches couldn't solve fundamental inefficiencies in creator marketing," said Vito Strukov, co-founder and CEO of Halo AI. Unlike traditional automated tools, our AI actively thinks, learns and adapts to the unique needs of each brand and understands what makes creators successful, resulting in an 85% reduction in manual work and performance metrics that It significantly exceeds industry standards.”
On the other hand, Tina Daher, director at Shorooq, said: "The creator economy represents one of the most dynamic and transformative opportunities of our time."
amacnews.com/vdcc.mqia2bqppy-82.html
Source : news agency wam
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